Overview

Fiona Sloane

Freelance Content Writer & SEO Strategist

A versatile, results-driven professional with experience across content creation, education, digital products, and small business operations. Strong background in writing, research, SEO, teaching, and project execution — with a proven ability to translate complex information into clear, practical outputs. Comfortable working independently and as part of remote, international teams.

  • SEO content writing
  • Brand voice alignment
  • Research & fact-checking
  • Scriptwriting
  • AI workflow development
  • App development
  • Instructional writing
  • Course development
  • Project planning

Experience

Founder & App Developer

2025

What’s On Siem Reap

  • Designed, built, and launched an events-discovery app.
  • Published on Google Play, Apple App Store, and web.

Contract Writer

2023–Present

Eleven Media — Remote

Clients: TestGorilla, Connecteam

  • Write high-quality, SEO-optimized content on work skills, hiring practices, talent assessment, and employment law.
  • Ensure accuracy, tone consistency, and brand voice alignment.
  • Collaborate with a fully remote, international team of writers and editors.

Freelance Content Writer

2021–Present

Self-employed — Remote

Clients: Indeed, MRI Network, Welbee, Adverank, Leesa, Johns Law Group

  • Long-form articles (1,500–3,000+ words) for clients ranging from early-stage start-ups to global organisations.
  • Topics: law, HR, compliance, hiring, management, SaaS, digital marketing, mental health, and business operations.
  • Updating and optimising existing content for clarity, accuracy, and modern SEO standards.
  • Use AI tools (where permitted) for research support, outlining, and refinement.

Founder & Manager

2023–Present

Sojourner Bar & Garden

  • Founded a boutique guesthouse, evolved into a bar and garden venue hosting live music, comedy, workshops, and community events.
  • Oversee a small team, daily operations, and events.

Podcast Producer

2021–2022

Turned Up Dead

  • Researched, wrote, recorded, and published a true crime podcast.
  • Built and managed its accompanying website and social media content.

Course Creator

2017

TEFL Essentials

  • Produced 13+ online training courses for prospective English language teachers.
  • Developed structured curricula and scripted 64 video lessons.

English Language Teacher

2008–2022

Self-employed & Various Institutions

  • Taught adults and children online and in-person across Europe and Asia.
  • Institutions: EF (Indonesia), International House (UK), ACE (Cambodia).
  • Designed custom lesson plans and original educational materials.
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Education & Certifications

Postgraduate Diploma in Law (PGDL)

University of Law, UK — 2024
Pass with Commendation

Semrush: SEO & Content Playbook

2024

HubSpot: SEO, SEO II & Content Marketing

2024

Open (Hons) Degree — Linguistics & Creative Writing

The Open University, UK — 2012
2:1

Cambridge TKT

2011

TEFL Certification

Truro College, UK — 2008